PROM — Rhyme Kids Featured in Scimparello Magazine's Playful Studio Editorial
Not every editorial needs a cityscape or a sweeping landscape. Sometimes, the most powerful fashion images are made in a single room — with the right clothes, the right light, and children who know exactly how to inhabit both.
PROM, the latest Scimparello Magazine editorial featuring Rhyme Kids, proves exactly that. Shot in a pink-drenched studio by photographer Miriam Lindthaler and styled by the brilliantly named Schmizzi, it is a master class in editorial tension: structured and spontaneous, directed and free.
Two Rhyme Kids Looks
Rhyme Kids appears twice in the editorial. The first look — worn by model Liv — is a Rhyme dress styled with a vintage cap, striped socks and red sneakers, photographed against blush-pink drapery with a bold PROM text graphic overlay. The second — worn by model Xiao-Mey — is a white Rhyme dress with sheer embroidered sleeves and delicate motifs, captured in a full portrait that lets the craftsmanship speak for itself.
Both looks demonstrate something important about Rhyme's versatility: these are pieces that stylists at international publications reach for when they want something that reads as art, not costume.
The Creative Vision
Scimparello editor Petra Barkhof described the editorial as living somewhere between structure and spontaneity. The children are styled and directed, aware of the camera — yet there is a lightness that runs through every frame. That balance is exactly what the best children's editorial photography achieves, and it is the environment in which Rhyme clothes consistently find their home.
The Company We Keep
In PROM, Rhyme Kids appears alongside Kenzo Kids, DSquared2, Givenchy, Molo, and Gabriel & Valentin — a selection that places Rhyme squarely within the highest tier of international children's fashion.
This is Rhyme's fifth feature in Scimparello Magazine. The relationship between this publication and this brand is becoming one of the defining stories of Rhyme's early international recognition.
The editorial also includes a behind-the-scenes video — watch it on the Scimparello website.