I created Rhyme out of love, as a mother who wanted clothing to feel as magical, innocent, and full of wonder as childhood itself. Rhyme is not just a brand, it is a way of preserving fleeting moments and turning them into something children can wear, cherish, and remember. Every piece is made in our own atelier in India, by artisans who have been with us for nearly a decade. They are like family, and their mastery of hand embroidery and detailing turns fabric into poetry. Each garment becomes a keepsake to treasure for years.