Among the most respected names in global children's fashion. Judged by industry leaders from Bloomingdale's, WGSN, and Children's Show New York. Rhyme Kids won.

We are proud to announce that Rhyme Kids has been named Breakthrough Brand of the Year at the Junior Style Awards 2025 — the annual celebration of excellence in children's fashion founded by Junior Style Editor-in-Chief Aleksandra Ataca.

Junior Style described Rhyme as: “Bold, fresh, and full of promise, Rhyme is redefining what it means to be cool in kidswear. Believing children’s fashion should celebrate both life’s grand occasions and simple joys, Rhyme offers designs that effortlessly bridge sophistication and practicality.”

About the Junior Style Awards

The Junior Style Awards is a nonprofit annual initiative that recognises the individuals and brands whose creativity, vision, and dedication set new standards in children's fashion. Winners are chosen by a distinguished panel of industry experts — including buyers from Bloomingdale's, trend forecasters from WGSN, and the founder of Children's Show New York — with community voting playing a meaningful role in the final outcome.

The 2025 ceremony was held live in New York on July 27, 2025. Rhyme Kids was recognised alongside winners including Gucci Kids, Bonpoint, Chloé, and Ralph Lauren — some of the most iconic names in children's fashion globally.

What This Win Means

For a brand in its early years, this recognition is everything. The Junior Style Awards are the considered opinion of an industry that watches carefully, chooses deliberately, and celebrates excellence when it sees it. Being named Breakthrough Brand of the Year — ahead of brands from across the global children's fashion industry — is a statement about where Rhyme Kids stands and where it is going.