It Was All a Dream — Rhyme Kids in Scimparello Magazine
There are editorials that show clothes. And then there are editorials that create a feeling you carry with you long after you've closed the page.
It Was All a Dream — shot by photographer Chloe Snowdon-Smith for Scimparello Magazine — is the second kind. Soft, hazy, suspended between what is real and what is remembered, the images feel less like fashion photography and more like fragments of a childhood dream half-recalled on waking.
Rhyme Kids was selected to be part of it.
The Editorial
Styled and art-directed by Olivia Sciberras, the editorial was shot with models from Beau Blue Modelling, Childs Model Management, and Wayward Management. The mood is entirely its own — pastel tulle pooling on soft backdrops, faces caught in moments of genuine wonder, the light doing exactly what it should.
A Rhyme Kids dress appears worn by model Sienna, in a spread that also features Chloé — one of the most recognised names in luxury fashion globally. It is the kind of company that communicates, quietly and precisely, exactly where Rhyme Kids sits.

The World It Belongs To
What makes this editorial significant for Rhyme is not just the placement. It is the world the editorial imagines and the decision to dress a child in Rhyme within that world. The creative team behind It Was All a Dream were constructing something delicate, poetic, and visually precise. They needed clothes that could carry that weight without overwhelming it.
A Rhyme dress was the answer.

About Scimparello Magazine
Scimparello Magazine is an independent European publication celebrating children's fashion through photography, illustration, and cultural storytelling. Based in Spain, it publishes in English and Italian, and its editorial standards match those of the finest adult fashion publications in Europe.
It Was All a Dream was Rhyme Kids' first appearance in Scimparello — the beginning of an ongoing relationship that has now resulted in five separate editorial features.